Ergoworks wanted an ad that shows why their chair feels different the moment you sit in it. We built the film around one idea: a full working day, made comfortable.
We started with a storyboard that mapped each feature to a real moment at the desk, then cast talent and shot in a styled home office so the chair is seen in the setting buyers will use it. On-screen callouts, like the dynamic lumbar support, name each feature as it comes into play.
In post we edited to a steady, calm rhythm, colour graded for warm natural light, and built the sound design from scratch so every adjustment of the chair is heard as well as seen. The result is a horizontal hero ad ready for YouTube, the website and paid social.
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Prefer to talk? WhatsApp +65 88569260 or email linn@amshotsgroup.com